Aurelia Skin & Laser
Brand Overview
Aurelia Skin & Laser is a modern medspa in Miami specializing in laser hair removal, chemical peels, acne treatments, and skin tightening services. While the clinic had strong service offerings, they struggled with frequent no-shows and low rebooking rates. They needed a system that could simplify scheduling, reduce appointment drop-offs, and improve patient retention.
Beyond filling the calendar, Aurelia wanted to create a smoother and more reliable experience for patients from the very first booking to ongoing treatments. Their goal was to build stronger loyalty, make it easy for clients to return for packages or follow-up sessions, and establish a steady flow of revenue in a competitive Miami market.
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Deliverables
challenge
The clinic’s existing booking process left too much room for lost opportunities. Patients would often book but fail to show up, while others never returned for follow-up treatments. Aurelia needed a way to make scheduling more reliable and ensure patients stayed connected after their first visit.
Solution
We designed a Treatment Booking Funnel with dedicated landing pages for high-demand services, such as laser hair removal packages. Each page highlighted the benefits of the treatment, addressed common patient concerns, and guided visitors directly into booking. To reduce no-shows, we implemented automated reminders via email and SMS, ensuring patients stayed engaged and confirmed ahead of their appointments. The funnel also included follow-up automation to encourage rebookings, package upgrades, and long-term retention. This created a smoother patient journey and gave Aurelia a reliable system for maintaining a full calendar.
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