Lumière Medspa
Project Overview
Lumière Medspa is a boutique clinic in Los Angeles offering Botox, fillers, facials, PRP therapy, and laser treatments. They wanted a way to consistently bring in new patients while competing with larger medspa chains in their area.
To solve this, we built a New Patient Acquisition Funnel centered on a $99 “Glow Facial” intro offer. The funnel was designed to capture leads with an irresistible entry service, convert them into first-time bookings, and nurture them into higher-value treatments through automated follow-ups. By focusing on a clear offer, simple navigation, and built-in trust factors, the funnel created a direct path from interest to booked appointment.
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Deliverables
challenge
Lumière Medspa needed to generate consistent new bookings in a highly competitive market. They also wanted a system that could reduce lead drop-off, minimize no-shows, and position the clinic as a trusted choice against larger competitors.
Solution
We created a conversion-focused funnel that positioned the $99 Glow Facial as the perfect entry point for new patients. The landing page showcased the offer with strong visuals, social proof, and a streamlined booking form to make scheduling effortless. Automated email and SMS sequences were added to confirm appointments, reduce no-shows, and follow up after treatments to encourage rebooking. In addition, the funnel strategically introduced Botox, fillers, and other premium services, turning first-time patients into loyal, long-term clients.
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